01 — The story
The brief
Caffeine is an appetite category. If the product doesn’t look good enough to want, no amount of media buying fixes it.
What we built
Product-forward creative balancing appetite, texture and pack clarity, produced in the formats paid distribution actually needs rather than one hero image cropped five ways.
Why it works
Format-native creative wins auctions. The product is the hero, the pack is always readable, and every ratio was designed rather than cropped.
