01
The lounge
The room the brand had to live up to.
Click to enlarge01 — The story
The brief
A grooming brand with genuine craft behind the chair and nothing on the wall that said so. It needed an identity with edge, and then it needed that identity to keep producing without a designer on call.
What we built
The kit first — mark, palette, type, grid — then the applied layer: a launch grid, story and carousel templates, and a Facebook ad set built from the same parts.
Why it works
The shop can publish daily from the template family and still look designed, because the decisions were made once, properly, at the kit stage.
