01 — The story
The brief
A brand talking to guests across seasons, occasions and venues — wedding enquiries one week, festive menus the next — with no consistent frame holding it together.
What we built
An always-on content system with seasonal campaign kits inside it: Christmas week, wedding venue, health-focused menus and new-year creative, plus a corporate print kit and tent cards so the physical world matched the feed.
Why it works
Seasonality is planned rather than improvised. When a campaign lands, the assets already exist — the brand shows up looking prepared instead of rushed.
