01 — The story
The brief
Real estate sells on trust and clarity. Buyers need to understand location, configuration and price without decoding a poster — and the brand needs to look established while doing it.
What we built
A carousel-first system that walks a buyer through a property in a few swipes, supported by launch creative and story sets. Information hierarchy first, decoration second.
Why it works
Enquiry quality goes up when the creative answers the obvious questions before the DM. Fewer “what’s the price?” replies, more site visits.
