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Home/Work/Intscape

Intscape

SectorInterior design
DisciplineBrand identity & guidelines
DeliverablesLogo system
Assets shown13 spreads
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01 — The story

The brief

Intscape design and build interiors — spaces where every millimetre is considered. The brand around it wasn’t. Renders, decks and proposals were all coming from different visual worlds, so a studio doing precise work looked improvised on paper.

What we built

A complete identity system rather than a logo delivery: the mark and its construction, a restrained palette drawn from material tones, a typographic hierarchy that survives being set by a non-designer, and the usage rules that hold it all together.

Why it works

Guidelines are only useful if people follow them, so we wrote them to be obeyed under deadline — clear minimum sizes, clear don’ts, ready layouts. The studio now looks like one company across every render, deck and site it puts out.

02 — The brand book, spread by spread

Every page of the system, and why it exists.

01

Image style

How photography is chosen and cropped so every render sits in one world.

Image styleClick to enlarge
02

Print collateral

Business cards and magazine pages built on the same grid.

Print collateralClick to enlarge
03

Environmental

The mark at architectural scale, where it has to work in a glance.

EnvironmentalClick to enlarge
04

Retail presence

Signage tested in real light and real reflections.

Retail presenceClick to enlarge
05

Out of home

Transit formats — the toughest legibility test the identity gets.

Out of homeClick to enlarge
06

Digital grid

Web layouts that keep the whitespace discipline of the print system.

Digital gridClick to enlarge
07

Mobile & social

The system compressed to a phone without losing its calm.

Mobile & socialClick to enlarge
08

Stationery

Letterheads and compliment slips, produced to a repeatable spec.

StationeryClick to enlarge
09

Brand kit

The applied set a studio can hand to any supplier.

Brand kitClick to enlarge
10

Campaign layouts

Grand opening and seasonal work built from the same parts.

Campaign layoutsClick to enlarge
11

Interior application

The identity living inside the spaces it sells.

Interior applicationClick to enlarge
12

Process & templates

Review decks and presentation templates so client-facing work stays on brand.

Process & templatesClick to enlarge
13

Document system

Folders and proposal covers — the last thing a client touches.

Document systemClick to enlarge

Want work likethis on your brand?

Thirty minutes. Bring the category and the constraint — we’ll show you the closest thing we’ve built and what it took.

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