01 — The story
The brief
A salon feed has one job: fill the appointment book. The Top Knot had strong services and inconsistent output — posts that looked like they came from a dozen different salons, and offers that got lost in the scroll.
What we built
A template family covering every recurring post type — service explainers, offer grids, anniversary campaigns, carousels and stories — plus web banners in matched art direction. One look, many executions, produced to a calendar.
Why it works
Because the system is designed for volume, the tenth post looks as considered as the first. Offers read instantly, services get explained properly, and the feed converts bookings rather than collecting likes.
