01 — The story
The brief
Dealer marketing inside a global brand’s guidelines is a narrow lane: you have to move stock this month without ever looking off-brand for Toyota.
What we built
An offer-led campaign layout system that respects the master brand while giving local promotions real hierarchy — plus cover art and a banner redesign carried through to motion.
Why it works
The offer is legible in a scroll, the brand still looks like Toyota, and the dealership stops choosing between compliance and performance.
