01 — The story
The brief
Performance category, hard-working creative. Every asset has to earn its impression in a feed where the competition is loud, fast and heavily produced.
What we built
A static campaign set built on strong type and high contrast — the format that still outperforms in cold audiences when the message is right.
Why it works
Clarity beats production value at the top of the funnel. One idea per asset, legible at thumbnail size, tested rather than admired.
