01 — The story
The brief
A young brand that needed to look grown-up on day one, without locking itself into an identity that couldn’t stretch as the catalogue expanded.
What we built
A restrained contemporary kit: a mark that works small, a palette with enough range to carry sub-lines, type that behaves in long copy, and a grid that keeps production simple.
Why it works
Simple systems scale. Nothing here requires a designer to interpret it, which is exactly what a growing brand needs from its identity.
