01
Brand guide
The system that keeps a skincare range coherent across SKUs.
Click to enlarge01 — The story
The brief
In skincare the label does the selling. Claims must be legible, ingredients must be findable, and the whole thing has to look like it belongs on a shelf with brands ten times the size.
What we built
A packaging label system with a clear information hierarchy across the range, plus matching web creatives so the product page and the physical pack tell one story.
Why it works
Shelf and screen finally agree. The customer who picks up the pack and the customer who lands on the PDP see the same brand — which is most of what trust is.
