01 — The story
The brief
Pet category, high emotion, high competition. The brand needed a voice with warmth in it and a creative engine that could keep pace with paid distribution without every asset needing art direction from scratch.
What we built
A grid-led post architecture, multi-frame carousels, motion cuts for feed and story, and a dedicated Facebook ad set built to the same art direction so paid and organic finally looked like the same brand.
Why it works
Volume without drift. The template spine keeps production fast, while the motion and carousel formats give the algorithm the dwell time it rewards.
